| Market | Publication | Circulation | Description | Rate Information | SRDS | High Income | Small Business |
| Accountants | Accounting Technology | 30,000 | Concentrates on accountants that use technology to perform accounting functions, tax work and advise clients on the installation of accounting systems. Probably the best bet for selling technical equipment to this function. Circulation evenly split between public and private accounting firms | 1x4/color page rate $8,200 Network rate: Please call for network rates. | 20 | | |
| Accountants | Accounting Today (Bi-Monthly) | 32,000 | Reports business news on the tax and accounting industry. Primarily a management book whose circulation goes mostly to public accounting firms. | 1x 4/color page rate $10,120, Network rate: Please call for network rates. | 20 | | |
| Accountants | The Practical Accountant | 36,514 | Covers accountants in both private and public accounting firms. Reaches owners, partners, in private companies and CFOs, VPs Finance in public firms. Mostly covers public accounting firms. | 1x 4/color page rate $8,370, Network rate: Please call for network rates. | 20 | | x |
| Advertising Agencies | Ad Age | 56,000 | Delivers agenda-setting editorial on advertising and media for marketers, agency personnel, manufacturers and all others who have an interest in the way advertising affects industry. A demo for ad agencies only available. | 1x4/color page rate$31580, Network rate: Please call for network rates. | 1 | | |
| Advertising Agencies | Ad Week Magazines | 70,000 | Adweek Magazines gives readers in the advertising, brand/marketing management and the media community the global and national news they need, plus the local and metro news that no other group of publications can deliver. Adweek Magazine consists of Adweek, Brandweek, Mediaweek and Technology Marketing magazines. Group buys available. | 1 x 4/color page rate $34,210, Network rate: Please call for network rates. | 1 | | |
| Architects | Architectural Record | 115,000 | Edited for architects, owners, engineers and other members of the design team, such as interior designers, landscape architects and facility managers. | 1x 4/color page rate $16,460, Network rate: Please call for network rates. | 4 | x | x |
| Architects | Building Design & Construction | 75,000 | Reaches people involved in the design and construction of non-residential buildings. These people are architects, engineers, construction managers and building owners. | 1x 4/color page rate $15,220, Network rate: Please call for network rates. | 4 | x | x |
| Banking/Finance | American Banker | 12,714 | The financial services daily newspaper. Edited for executives in banking and finance. Only paid circulation publication in the banking field. Tough on discounting ads. | 1x4/color page rate $18,291 (Tab Size) Network rate: Please call for network rates. | 10 | x | |
| Banking/ Finance | Bank Technology News | 30,000 | For people in banks that buy equipment. It goes to DP/MIS/IT professionals. Contains articles on systems hardware and software. | 1 x 4/color page rate $14,520, Network rate: Please call for network rates. | 10 | | |
| Banking & Finance | U.S. Banker | 40,180 | Delivers industry coverage that helps influential executives chart the future of financial services. Editorial covers retail, marketing, technology, mortgage, investments and operations. | 1 x 4/color page rate $13,400, Network rate: Please call for network rates. | 10 | x | |
| Building Management | Buildings | 72,000 | For building owners and facilities managers who control at least 100,000 square feet of commercial/institutional properties. These are the people that own or operate buildings. | 1x 4/color page rate $13,600, Network rate: Please call for network rates. | 19A | | |
| Contractors | Contracting Business | 49,000 | For air-conditioning, heating, plumbing, mechanical contractors.Small business. | 1x4/color page rate $10,920, Network rate: Please call for network rates. | 32C | | |
| Contractors | Contractor | 50,000 | For owners of mechanical specialty contractors.Plumbing,heating. Small business | 1x 4/color page rate $12,440, Network rate: Please call for network rates. | 41 | | x |
| Construction | Kitchen & Bath Design News | 56,000 | Reports on the news events, design trends, creative ideas and new products. | 1x4/color page rate $11,800, Network rate: Please call for network rates. | 2 | | x |
| Construction | Professional Builder | 127,000 | The preferred publications of the new and renovation residential construction markets. Covers active builders, their architects, and buyers of home products. | 1x4/color page rate Builder $16,280, Network rate: Please call for network rates. | 19 | | x |
| Construction | Professional Remodeler | 63,421 | The preferred publications of the new and renovation residential construction markets. Covers active builders, their architects, and buyers of home products. | 1x 4/color page rate Remodeler $11,98, Network rate: Please call for network rates. | 19 | | x |
| Credit Unions | Credit Union Times (Weekly) | 12,291 | News tabloid covering 12,000 credit unions with 72 million members, state and national credit union organizations and the related financial services industry. A paid circulation magazine covering management in these highly automated businesses. | 1x 4/color page rate $5,922, Network rate: Please call for network rates. | 19 | | x |
| Dentists | Dental Economics | 103,000 | Points out how areas of clinical expertise and groups of products can be combined with available staff and existing office space to maximize quality of care. Good for small business. | 1x4/color page rate $11,193, Network rate: Please call for network rates. | H6 | | |
| Dentists | Dental Town | 120,000 | Present clinical cases from practicing dentists and provides a forum for keeping up with the latest in practice techniques. | 1x4/color page rate $9,485, Network rate: Please call for network rates. | H6 | x | x |
| Dentists | Dentistry Today | 147,000 | Edited for the practicing dentist. Provides news for the dental practice. No. 1 book in field. Good for small business. | 1x4/color page rate $16,520, Network rate: Please call for network rates. | H6 | | |
| Designers | Communication Arts | 68,000 | High quality paid circulation publication. "Arty" publication with great graphics for graphic designers, art directors, corporate design departments, educators, ad agencies and everyone involved in visual communications. | 1x 4/color page rate $11,950, Network rate: Please call for network rates. | H6 | x | |
| Designers | Graphic Design usa | 27,250 | For people who create, produce and purchase advertising and communication art. Users of desktop and electronic publishing systems, graphic products, art materials and illustrations at corporate advertisers, publishers, advertising agencies and graphic design organizations. | 1x4/color page rate $5,400, Network rate: Please call for network rates. | 60A | | x |
| Distributors | Industrial Distribution | 30,000 | Goes to companies that sell and distribute products to manufacturing plants. Small companies generally. Lots of sales people on the road. Good for PCs, Beepers etc | 1 x 4/color page rate $11,960, Network rate: Please call for network rates. | 60A | | x |
| Distribution (Security installing dealers) | Security Dealer & Integrator | 25,000 | Small businesses that distribute install and service security systems for homes and companies. The guy you call when you lock yourself out | 1 x 4/color page rate $6,415, Network rate: Please call for network rates. | 70 | | x |
| Education | Campus Technology | 50,000 | Focuses exclusively on technology in higher education. Cover wireless networks, mobile devises and course systems. | 1x4/color page rate $10,130, Network rate: Please call for network rates. | | | |
| Education | E School News | 83,962 | ESchool News is for K-20 decision makers, providing exclusive coverage of school technology news, analysis and case studies | 1x 4/color page rate $10.100, Network rate: Please call for network rates. | 132B | | x |
| Education | Scholastic Administrator | 100,000 | Administrators control school budgets. Editorial is aimed at school leaders and covers school strategies, technology and new ideas in school management. | 1x4/color page rate $10,265, Network rate: Please call for network rates. | 132 | | |
| Education | Technology & Learning | 80,000 | For technology using administrators in grades K12. Covers educational technology including school and district networking for hardware and software. | 1x4/color page rate $12,550, Network rate: Please call for network rates. | 132 | | |
| Education | T.H.E. Journal | 90,000 | Covers the application of technology to the learning process. Edited for key policy makers and those involved in decision-making. | 1x4/color page rate $10,473, Network rate: Please call for network rates. | 132 | | |
| Engineering | Design News | 170,000 | Leading publication for engineers that design products in aerospace, appliances, autos, computers, defense, machine tools, medical equipment and communications. The guy who thought up how your car and refrigerator work. | 1x 4/color page rate $ 15,868, Network rate: Please call for network rates. | 132 | | |
| Financial | Mortgage Technology (BI-monthly) | 12,000 | The editorial covers the use of computers and automation in the mortgage industry. Covers brokerage firms, commercial and savings banks, savings and loan associations, credit unions and security firms. | 1x4/color page rate $5,700, Network rate: Please call for network rates. | 120 | | |
| Financial | National Mortgage News (Weekly Newspaper) | 8,500 | Edited for mortgage industry executives in mortgage companies, brokerage firms, commercial and savings banks, savings and loan associations, credit unions, insurance companies, securities firms and government. | 1 x 4/color Tab page rate $7,450, Network rate: Please call for network rates. | 99 | x | x |
| Government, Federal | Federal Computer Week | 84,259 | Reaches volume buyers and influential users of information technology in the federal government. Readers manage more than 375 desktop computers within their organization and control an annual IT budget of more than I million. | 1 x 4/color page rate $26,456, Network rate: Please call for network rates. | 10 | | |
| Government | Government Computer News | 90,000 | A technology authority for government focusing on how to buy and manage technology that runs government. | 1x4/color page rate $22,600, Network rate: Please call for network rates. | 10 | x | |
| Government | Government Technology News | 78,817 | The information resource for state and local government executives on how information technology can be strategically applied to the business of government. | 1x4/color page rate $20,785, Network rate: Please call for network rates. | 60 | | |
| Government | Government Security News | 35,000 | Focused on the marketplace for products, systems and services related to homeland defense, including access control, intrusion detection and video surveillance. | 1x4/Color Tab page rate $7,260, Network rate: Please call for network rates. | 60 | | |
| Healthcare | Healthcare Financial Management | 32,000 | Edited for chief financial officers, vps of finance, controllers, patient accounts managers and other healthcare managers. | 1x4/color page rate $7,340, Network rate: Please call for network rates. | 60 | | |
| Healthcare | Health Data Management | 46,000 | Covers technology among health care providers including, hospitals, medical group practices, dental practices, long-term care facilities and pharmacies. Also reaches health care payers including, managed care plans, insurance companies, Blue Cross/ Blue Shield, self-insured companies and medical and Medicaid contractors. | 1x4/color page rate $7,355, Network rate: Please call for network rates. | 132B | | |
| Healthcare | Health Management Technology | 48,250 | Provides a full range of articles for technology managers in healthcare including IT Managers. CIO's,Ceo's. | 1x 4/color page rate $8,955, Network rate: Please call for network rates. | | | |
| Hotels | Hotels | 59,000 | Reaches management in large hotel chains as well as individual hotel/motel owners, resorts, spas and holiday clubs and cruise ships. | 1x 4/color page rate $13,740, Network rate: Please call for network rates. | H14 | | |
| Insurance | American Agent & Broker | 40,000 | This is a leading publication in the field. Editorial helps independent multi - line agents run their business. Good small company, paper and PC intensive market. Not for reaching big insurance companies. | 1x4/color page rate $6,170, Network rate: Please call for network rates. | | | |
| Insurance | Business Insurance | 44,639 | This is the for reaching the big insurance companies, the providers, like Prudential and Travelers, rather than agents and brokers. | 1 x 4/color page rate $20,745, Network rate: Please call for network rates. | 66 | x | |
| Insurance | Life Insurance Selling | 50,000 | Cuts out a piece of the large insurance market by concentrating on life insurance agents and brokers. Mostly small business. Lots of travel. High PC use. | 1 x 4/color page Rate $5,633, Network rate: Please call for network rates. | 72 | | x |
| Law Enforcement | Law Enforcement Product News | 30,000 | A Cygnus publishing guide to new products, equipment and services for the law enforcement, corrections and private security market. | 1 x 4/color page rate $5,485, Network rate: Please call for network rates. | 72 | | |
| Law Enforcement | Law Enforcement Technology | 30,000 | Another Cygnus publication edited for police chiefs, sheriffs, commissioners, directors and other commanding officers. Offers police professionals the latest in products, technology and management innovations. | 1x 4/color page rate $4,370, Network rate: Please call for network rates. | 72 | | x |
| Lawyers | ABA Journal | 378,000 | A National news and business magazine for lawyers who are decision makers in their practices and communities. Reaches all size law firms and is published by the American Bar Association. | 1x 4/color page rate $26,835, Network rate: Please call for network rates. | 115A | | |
| Lawyers | American Lawyer | 16,972 | Glossy magazine for lawyers in law firms averaging 149 lawyers per company. 50% of the readers are partners. HHI $430,000. 73% own luxury cars. 18.4 overnight trips per year. Household net $1,960,400. 2.7 million will be spent on technology. | 1x 4/color page rate $13,525, Network rate: Please call for network rates. | 115A | | x |
| Lawyers | Business Law Today | 52,000 | The ABA's magazine for lawyers in large law firms or in big corporations that employ their own lawyers. Hi income. Hi travel. Hi everything. | 1x4/color page rate $8,975, Network rate: Please call for network rates. | 80 | x | |
| Lawyers | GP Solo | 31,800 | An American Bar Association publication devoted entirely to one-man law firms. | 1x 4/color page rate $3,660, Network rate: Please call for network rates. | 80 | x | |
| Lawyers | Law Practice | 18,205 | This is the American Bar Association's small law office book. 85% under 3 person offices. Good small business and self-employed. | 1x4/color page rate $4,555, Network rate: Please call for network rates. | 80 | | |
| Lawyers | LTN (Law Technology News) | 40,000 | Covers managing partners, legal administrators, law librarians, IS Directors, litigation support managers, and other support management in law firms and corporate counsels. 84% under 100 attorney firms. | 1 x 4/color page rate $10,600, Network rate: Please call for network rates. | 80 | | x |
| Lawyers | The National Law Journal | 14,982 | The weekly newspaper for lawyers. Don't let the circulation of 29,000 bother you. This is the only truly paid circulation publication going to lawyers in a field of ten or so free ones. Strong pass-along circulation. Has won six major editorial awards in the past two years. Carries 34% of the advertising in a ten-book field and twice as much as the ABA Journal. | 1x 4/color Tab page rate $12,345, Network rate: Please call for network rates. | 80 | | x |
| Libraries | Library Journal | 18,000 | Edited for librarians that purchase for public, academic and corporate/institutional locations. | 1x 4/color page rate $8,435, Network rate: Please call for network rates. | 80 | | |
| Libraries | School Library Journal | 33,888 | The magazine for children's, young adult and school libraries. Editorial focuses on the purchasing concerns of these libraries. | 1 x 4/color page rate $8.985, Network rate: Please call for network rates. | 80 | x | |
| Management | Industry Week | 182,000 | Informs manufacturing executives of trends, technologies and manufacturing strategies. Good Penton publication for reaching manufacturing management. | 1 x 4/color page rate $18,700, Network rate: Please call for network rates. | 38 | | x |
| Medical | Medical Economics | 210,000 | A business resource for physicians, providing practical information and expert advice needed to manage medical practices, personal finances and professional careers. | 1x4/color page rate $14,255, Network rate: Please call for network rates. | 38 | | x |
| Medical | The New England Journal of Medicine | 188,000 | The most influential medical journal in the world. The only multi-specialty doctor's book that's fully paid circulation. # 1 in readership among internists and cardiologists combined | 1x4/color page rate $10,970, Network rate: Please call for network rates. | 20 | x | |
| Medical | Physician's Money Mahagement | 180,000 | Covers the basics in building a successful medical practice. Does not cover clinical procedures. | 1x4/color page rate $18,650. Network rate: Please call for network rates. | | | |
| Nonprofit | Fundraising Success | 15,000 | Edited for large nonprofits. Editorial devoted to campaign management including direct mail, annual appeals.lists/databases. | 1x4/color page rate $5,630, Network rate: Please call for network rates. | | | |
| Nonprofit | The Nonprofit Times | 31,000 | Addresses concerns of the nonprofit executive including technology, financial manage1x4/color page rate $ment, direct marketing. | 1x4/color page rate $7,280, Network rate: Please call for network rates. | | | |
| Office Management | Office Pro | 32,621 | Targeted to career administrative professionals to show them how to run their operation more efficiently. Articles cover office supplies, meeting and planning, computers etc. | 1x4/color page rate $5,165, Network rate: Please call for network rates. | H21 | x | x |
| Pharmaceutical | Pharmaceutical Executive | 18,000 | For CEOs, Chairmen, Presidents and product managers. Covers marketing, sales strategies, industry trends and legal and regulatory issues that concern this business. | 1x4/color page rate $7,780, Network rate: Please call for network rates. | H21 | x | x |
| Pharmaceutical | Pharmaceutical Processing | 31,000 | The publication for manufacturers, suppliers and distributors in the pharmaceutical industry. | 1x 4/color page rate $10,440, Network rate: Please call for network rates. | 103A | | |
| Photography | Studio Photography | 50,000 | Offers professional photog1x4/color page rate $raphers info on business matters, marketing stratagies, technique and workflow. | 1x 4/color page rate $9,815, Network rate: Please call for network rates. | | | |
| Printing | American Printer | 80,000 | For titled personnel in printing establishments including, business management, production management and operations management. | 1 x 4/color Tab page rate $14,705, Network rate: Please call for network rates. | H34 | x | |
| Printing | Advanced Imaging | 40,000 | The education source for professionals who capture, display, manipulate and store images. Markets include manufacturing, medical, government, military and scientific. | 1x 4/color page rate $9,611, Network rate: Please call for network rates. | H34 | | |
| Printing/Graphics | In-Plant Graphics | 23,750 | Edited for managers and supervisors of in-house printing and reproduction facilities in business, industry, education, government and non-profit organizations. | 1x 4/color rate $8,830, Network rate: Please call for network rates. | 118 | | |
| Printing | Printing Impressions ( Tabloid) | 80,000 | Serves the commercial printing industry and is edited for and claims to be the preferred publication among printing industry executives in business management/ purchasing and production management positions. Its circulation reaches over 61,000 actual printing locations, more than any other competitor. | 1x 4/color page rate $18,000, Network rate: Please call for network rates. | 40A | | |
| Printing | Printing News (Tabloid) | 6,000 | A newsweekly for imaging to finishing steps in the printing process. Regional covering New York, New Jersey, Connecticut and Pennsylvania. | 1x 4/color page rate Tab $3,345, Network rate: Please call for network rates. | 118 | | |
| Printing | Quick Printing | 43,000 | Edited for quick and small commercial printers like Kinko's. There are 30,000 small independently owned establishments in the U.S. | 1x 4/color Tab page rate $7,060, Network rate: Please call for network rates. | 75 | | |
| Printing | Wide-Format Imaging | 17,000 | Only publication devoted entirely to wide-format output. Subscribers are primarily print-for-pay and include reprographic firms, sign shops, digital color print shops and other wide format providers. | 1x4/color page rate $6,510, Network rate: Please call for network rates. | 118 | | |
| Publishing | Book Business | 12,000 | Edited for the book manufacturing community focusing on the info needs of senior book publishing, production, design, technology and manufacturing management. | 1x4/color page rate $6,000, Network rate: Please call for network rates. | 118 | | |
| Publishing | Digital Publishing Solutions | 31,000 | Editorial spotlights publishing solutions created by the digital revolution. Covers digital service providers including outsourcing, quick print shops, design services, commercial printers and reproduction departments. | 1x 4/color page rate $7,680, Network rate: Please call for network rates. | 118 | | x |
| Publishing | Publisher's Weekly | 21,000 | Upscale magazine for writers, editors, publishers, agents and sellers. Hi marks for PC use, travel and income. No. 1 book in field. | 1x 4/color page rate $9,000, Network rate: Please call for network rates. | 118 | | x |
| Purchasing | Inside Supply Management | 40,000 | Edited by the Institute for Supply Management for purchasing and supply management professionals. It contains business-focused articles on practical applications and techniques. | 1 x 4/color page rate $7,270, Network rate: Please call for network rates. | 15 | | |
| Purchasing | Purchasing Magazine | 92,000 | Reaches the people who are paid to make smart decisions on what and from whom their company buys products, materials and services. Covers both manufacturing and service companies. Definitely No. 1 book in field. | 1x 4/color page rate $20,860, Network rate: Please call for network rates. | 32C | | |
| Real Estate | Real Estate Magazine | 39,400 | This publication has been the choice among real eastate professionals and has a circulation devoted to location managers. They also have a daily e-newsletter, which reaches 316,000 real estate individuals. | 1x4/color page rate $8,250, Network rate: Please call for network rates. | 15 | x | x |
| Religion | Church & Worship Technology | 36,500 | Reaches church leaders who manage large congregations, utilize a broad range of church equipment and facilities, including office products, auditorium presentation products, construction etc. | 1x4/color page rate $8,250, Network rate: Please call for network rates. | 70A | | |
| Resellers | VAR Business | 105,000 | Provides IT professionals with unique strategic insight for technological and business solutions. | 1x 4/color page rate $27,500, Network rate: Please call for network rates. | 70A | | |
| Restaurants | Restaurant Hospitality | 117,000 | Edited for foodservice professionals operating restaurants, hotels, clubs, catering operations and other commercial foodservice operations. Winner of numerous industry awards for editorial content and graphics. | 1x4/color page rate $13,535, Network rate: Please call for network rates. | 19A | x | x |
| Retail | Catalog Success | 20,707 | A practical, information-packed magazine devoted to the business of profitable catalog marketing and operations. Editorial covers case studies and advice from experts on all aspects of cataloging. | 1x4/color page rate $7,860, Network rate: Please call for network rates. | 126 | | |
| Retail | Chain Drug Review(Tabloid) | 44,000 | Reports on events pertinent to the chain drug industry. Covers chain drug headquarters including management, administration, merchandising, buyers etc. | 1x4/color page rate $15,185, Network rate: Please call for network rates. | 32C | | |
| Retail | Drug Store News | 39,000 | Contains timely news-oriented editorial, which focuses on retail drug chains. Covers drug chain store headquarters top management. | 1x 4/color tab rate $14,390, Network rate: Please call for network rates. | 32C | | |
| Retail | Drug Topics | 151,000 | Reports on various phases of pharmacy for community and hospital pharmacies, HMO and consultant pharmacists chain headquarters executives and buyers. | 1x4/color Tab page rate $14,535, Network rate: Please call for network rates. | 127 | x | x |
| Retail | Florist's Review | 23,000 | Edited for retail and wholesale florists. It publishes articles on business management, merchandising and floral design. 90% individually owned stores. | 1x 4/color page rate $2,820, Network rate: Please call for network rates. | 6 | | x |
| Retail | Giftware News (Tabloid) | 23,000 | Serves gift stores, stationery stores, department stores and other retail outlets selling giftware. Small business and self-employed owners. | 1x4/color page rate 8,350, Network rate: Please call for network rates. | 1 | | |
| Retail | The Gourmet Retailer | 23,000 | Covers today's up market food and house wares industries, including confections, cookware, specialty foods etc. Another good book for small business and self-employed. | 1x4/color page rate $8,064, Network rate: Please call for network rates. | H34 | | |
| Retail | Internet Retailer | 43,000 | Provides in-depth news and analysis of retailing on the internet and the use of internet on merchandising operations. | 1x4/color page rate $8,777, Network rate: Please call for network rates. | H34 | x | |
| Retail | JCK (Jewelers Circular-Keystone) | 25,000 | Gives comprehensive coverage of the retail jewelry market by providingeditorial on how to run a store effectively. Small business and self-employed. | 1x4/color page rate $10,450, Network rate: Please call for network rates. | H34 | | |
| Retail | Motor Age | 139,000 | Covers the service dealer repair market concentrating on independent repair shops. A must for reaching small business and self-employed owners. | 1x 4/color page rate $12,558, Network rate: Please call for network rates. | 49 | | x |
| Retail | Party & Paper Retailer | 14,000 | Reaches over 15,000 retailers of products sold to the party market including paper, tableware, greeting card etc. All small business. | 1x4/color page rate $4,450, Network rate: Please call for network rates. | 57 | | x |
| Retail | Stores | 33,000 | Official Publication of The National Retail Association. Reports on retail technology, the internet and store operations; computer software and hardware, electronic commerce and e-retailing solutions. | 1x4/color page rate $11,600, Network rate: Please call for network rates. | 61 | | x |
| Retail | Target Marketing | 47,000 | Edited for the users and producers of direct marketing, focusing on the printing and mailing of promotional sales and informational material. | 1x4/color page rate $9,440, Network rate: Please call for network rates. | 32C | | |
| Retail | TWICE (Tabloid) | 20,666 | Covers merchandising, marketing, manufacturing, sales and retailing news of the consumer electronics, major appliance, computer, multi-media and related industries. Reaches management at Comp USA, Wiz, Circuit City etc. | 1x4/color page rate $8,780, Network rate: Please call for network rates. | 74 | | x |
| Scientists | R&D Magazine | 72,000 | The magazine for scientists, chemists, engineers and administrators engaged in applied research. Work for companies like Clairol, Kraft Foods etc. | 1x 4/color tab page rate $9,338, Network rate: Please call for network rates. | 6 | | x |
